This is a marketing classic, explaining how the Internet has changed marketing, opening up opportunities for unique or rare products, sold to a tiny, niche market. It may be one of the best digital marketing books.
It’s an old chestnut by now, but it started the idea of selling unusual things online. You can list something unique, and because we now use search engines, it’s now “findable” and can be sold.
While most digital marketing websites and videos focus on the “what to do”, Anderson focuses more on background data and larger trends. This is still playing out today, ten years later, and, so, this book is still worth reading.