This product name is racist: “frickin chinos” is kind of like saying “fucking chinks”.
I don’t know if people elsewhere know the slur, but in areas with a lot of Mexicans, everyone knows “chino” is the same as “chink”.
Volcom is out of Orange County, so they know what they’re doing.
I don’t know of any Asian American groups are raising this issue. I haven’t seen anything, but a colleague of mine did mention it to me, and I had no idea what he was talking about because I’m not that into clothes these days.
I was doing some research and came across a solid article by Bobby of The Hundreds, and he argues that surfwear is too white and not inclusive.
Great point. Naming an entire line of shorts with a racist name isn’t a great way to build an inclusive customer base.
(I think Bobby missed including Town and Country.)